Accueil Baromètres Belgique

Belgique

Deux séries de questionnaires inspirés des enquêtes de 2009 et 2010, appelés les baromètres FOOD, ont été envoyées chaque année depuis 2012, afin de contrôler l’évolution des habitudes et des opinions des deux groupes cibles (les employés et les restaurateurs) en matière d’équilibre alimentaire.

Employés

In 2019, Belgian workers consider important the having a restaurant close to their workplace (80%) and a quick service (83%), when having lunch. They also favor restaurants offering locally produced food (65%).

In 2019, 74% of Belgian employees consider important or very important the nutritional quality of the meals served when choosing a place to have lunch.This figure is close to the European average (78)%. This figure has remained quite constant over the past 7 years.

In 2019, Belgian workers consider important the having a restaurant close to their workplace (80%) and a quick service (83%), when having lunch. They also favor restaurants offering locally produced food (65%).

In 2019, 74% of Belgian employees consider important or very important the nutritional quality of the meals served when choosing a place to have lunch.This figure is close to the European average (78)%. This figure has remained quite constant over the past 7 years.

In 2019, half of Belgian employees (49%) declare that the balance of the dish affects their decision on what to have at lunch. This criterion is the third most chosen and comes right after ’what I want at the present time’ (70%) and ’the price of the meal’ (53%).

The share of Belgian employees declaring that the balance of the dish affected their decision-making on what to have at lunch had never been as high as in 2018, therefore highlighting an increasing interest for balanced.

Restaurants

In 2019, only 23% of Belgian restaurants declare having a high level of knowledge on balanced nutrition. This figure is slightly below the EU average (33%).
72% of Belgian restaurants have a low to medium level of knowledge on balanced nutrition and would like to learn more.

In 2019, 34% of Belgian restaurants notice an increased demand for balanced/healthy meals. This figure is increasing in the country over the years.

47% of Belgian restaurant owners do not believe it is more difficult to prepare healthy/balanced meals (32% in 2016).

Conclusions

Il existe une incohérence entre l’offre et la demande de repas sains en Belgique. Les employés belges accordent toujours plus d’importance à l’alimentation saine, tandis que les restaurateurs belges ne sont pas conscients de cette hausse de la demande. De plus, les restaurateurs belges ont des préjugés bien ancrés au sujet de l’alimentation équilibrée et montrent un faible intérêt pour en apprendre davantage à ce sujet par rapport à la moyenne européenne, deux tendances qui se sont par ailleurs récemment renforcées.